Professional services and tech copywriting
Every year, at about this time, it happens. I step out of the house, or out of a store, or glance up from my phone. I look around. And for some reason, it’s unusually quiet. It seems a little odd, almost. The normal bustle and hassle of day-to-day life seems to have receded. In its …
Continue reading “Happy Thanksgiving to All the Ships at Sea”
In what is perhaps the most revered American guide to writing, Strunk and White’s The Elements of Style, the best piece of advice is distilled down to a three-word headline: “Omit Needless Words.” In a burst of logorrhea, the book explains: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no …
