Clear, confident and knowledgeable writing that helps sophisticated professionals effectively communicate their expertise.
For more than twenty years I’ve worked with law firms and legal services organizations to translate complex knowledge into websites, articles, and thought leadership that clients actually read.
Representative work includes projects for:
Orrick • Blank Rome • McDermott Will & Emery • Dechert • Apple • The American Bar Association
Communicating Expertise Is Harder Than It Looks
Law firms and legal services companies deal with some of the most complex issues in business and society.
The challenge isn’t the expertise.
The challenge is explaining that expertise clearly to audiences who may not share the same background.
Clients want to understand:
• what makes a practice distinctive
• how a lawyer approaches difficult problems
• why a firm’s experience matters
That kind of clarity requires careful listening, structured thinking, and precise writing.
That’s where I come in.
A Writer Who Understands the Law
I’m also a lawyer, with a J.D. from the University of Pennsylvania Law School, one of the country’s leading law schools.
That background helps me understand the substance behind the work I write about.
When lawyers describe their practices—whether it involves complex litigation, regulatory issues, technology, or finance—I can follow the reasoning, ask the right questions, and translate the ideas accurately. I’m very at home in the weeds.
The result is writing that reflects the sophistication of the professionals it represents.
What I Do
My work focuses on the kinds of writing law firms and legal organizations rely on most.
Law Firm Websites
Practice descriptions, industry pages, and firm messaging that communicate capabilities clearly and confidently. The voice, tone and structure effectively demonstrate the firm’s unique, compelling value proposition, lucidly conveying even the most complex concepts in a relatable, professional style.
Thought Leadership
Ghostwritten articles, white papers and essays that demonstrate expertise while remaining readable for clients and industry audiences. Decades of experience have taught me how to simultaneously explain concepts and communicate to readers why they are strategically significant.
Legal Services Marketing
Messaging and content strategy for law firms, litigation support companies, and legal technology organizations. From governance to production to content standards, the full range of programs for individual practitioners, practice groups and business units, or entire organizations.
Articles and Essays
Substantive, expert and engaging writing that helps professionals communicate ideas, insights, and developments in their fields.
Experience
For more than two decades I’ve worked with major law firms, professional services organizations, and technology companies. These have ranged from Silicon Valley boutique IP firms and startups to Apple. For each client, the goal is the same: to produce copy that is both relevant and engaging. Typically this means communicating very complex ideas with clarity and energy, while also
My work has included:
- ghostwritten thought leadership
- law firm website development
- practice and industry group descriptions
- case studies
- attorney biographies
- marketing content for legal services companies
Representative clients include:
Orrick
KLDiscovery
U.S. Legal Support
Blank Rome
McDermott Will & Emery
Dechert
Apple
Gittings
The American Bar Association
How I Work
Every project begins with understanding how my clients think about their work. I also explore who their audience is, who they compete with, how they need to be positioned and what the specific issue at hand is, and why it’s significant.
From there I translate that thinking into writing that is:
• clear
• precise
• readable
• faithful to the expertise behind it
The goal is simple:
Writing that communicates authority.
Writing
Along with my client work I also write essays exploring work, culture, and everyday life.
Some of that writing appears on my Substack, Specifics.
If you need serious writing, we should talk.
Law firms and professional services companies depend on words more than almost any other industry.
Those words deserve careful attention.