Ghostwriting
One of the most cost-effective services I offer is ghostwriting. In a sentence, I research and write articles and white papers on behalf of the named author. I’m kind of a silent partner with a laptop. I have done this for topics ranging from lengthy white papers on complex financial strategies to a biography of an attorney for a trade magazine. Given my legal background, I’m uniquely capable of writing about very complex topics. The result is a superior product, and an attorney who doesn’t have to devote potentially billable time to writing.
Retainers
For clients who need writing support, but don’t have a need for a full-time employee, I often work on a monthly retainer basis. For a flat monthly fee, I’m on call for whatever writing or editing is needed. Under this arrangement, I’ve done everything from managing Facebook and LinkedIn pages to editing articles. Retainers are a cost-effective way to provide top-notch writing capability at significantly reduced cost.
Just Send Me The Brief
One of the most challenging aspects of creating marketing content for law firms — LinkedIn articles, blog posts and so on — is coming up with topics. Problem solved — when attorneys file briefs, simply send me a copy. That’s all I need. I translate the contents of the brief into concise, readable, compelling content that puts the legal language into context. I’ve done this with topics ranging from awarding attorney’s fees in trust litigation to the ethical implications of attorneys using email tracking software.